Ruderfer & Associates
Biopharmaceutical Search Consultants


Director/Sr. Director, Marketing, GI

Position:  Director/Sr. Director, Marketing, GI      Job #2081

Location:  Central New Jersey

Compensation:  Based Upon Experience


Job Summary:

Our client is a class-leader in the gastrointestinal (GI) disorders therapeutic area. The company seeks self-starting, hands-on leaders who have experience in the pharmaceutical marketing environment. The selected candidate will have a full understanding and in-depth knowledge of the pharma marketing continuum both for in-line products and new products/indications.   


  • Develops all marketing strategies and objectives for assigned products.

  • Develops all promotional materials for assigned products.

  • Develops LCM (life cycle management) plans that include new business development, and phase 3 development for assigned products/franchises.

  • Participates/Leads Project Teams for assigned brands.

  • Conducts market research to determine product sales potential and develop marketing strategies.

  • Manages advertising agency and other vendors on projects associated with assigned product.

  • Participates in all sales and marketing strategic planning meetings.

  • Provides coaching and assistance to employees in the areas of employee training/development, problem resolution, and work assignment delegation.

  • Works closely with the Training Department to ensure proper use of marketing materials and development of training materials.

  • Acts as a company representative when dealing with key customers.

  • Performs related duties as assigned.

  • Analyze problems, identify alternative solutions, and implement recommendations that support department goals and objectives.

  • Research, analyze and evaluate new sales/marketing methods, procedures and techniques.

  • Manage, direct and oversee the work of personnel.

  • Prepare and administer budgets.

  • Develop and present strategic plans.

  • Plan, recommend and implement goals, objectives and practices that encourage the highest quality of service, product satisfaction, pricing, and continued business from the customer.

  • Prepare clear and concise administrative and financial sales/marketing forecasting reports.

  • Interpret and apply federal, state and local policies, procedures, laws and regulations.

  • Allocate limited resources in a cost-effective manner.

  • Keep up with current events in the specific Brand market(s).

  • Communicate clearly and concisely, both orally and in writing.

  • Establish and maintain cooperative working relationships with those contacted in the course of work.

  • Ensure compliance with all Company policies and procedures.


  • Responsible for professional, first line impression of the company through interaction via telephone, written correspondence, outside conferences/events and with all employees.

  • Internal Contacts: Regular interaction with senior level staff members and all employees.

  • External Contacts: Regular contact with outside vendors, consultants, physician thought-leaders and FDA.


  • This position requires the ability to act independently and to take initiative with minimal supervision from reporting to Manager.

  • Advise reporting to Manager of work schedule, priorities, and problems and of planned and unplanned absences.



  • Education:  Bachelor’s degree from an accredited college or university with major coursework in sales/marketing, or related field.  MBA is preferred.

  • Experience:  Ten or more years of progressively responsible sales/marketing experience in pharmaceutical industry.

  • Skills and Abilities: 

    • Strong interpersonal, teamwork, organizational and workload planning skills.

    • Proficient computer skills. 

    • Knowledge in sales/marketing trade relationships, practices and applications, FDA and other pertinent regulatory compliance regulations and requirements. 

    • Strong public speaking and presentation skills. 

    • Principals of mathematical and statistical computations. 

    • Pharmaceutical principal, practices and their application.  

    • Experience with e-mail and calendar programs. 

    • Ability to act independently and to take initiative.

    • In-depth knowledge of general office practices, procedures and equipment. 

    • Experience marketing or selling pharmaceuticals or a device.